OUR CPG SALES SOLUTIONS ARE BETTER. HERE’S WHY…
Success in today’s ultra-competitive marketplace is no small feat, and requires a finely tuned mix of analytics, planning, retailer savvy, reliability and trust.
Our innovative sales planning service offering, CROSSVIEW, drives faster and better sales results for our clients. It eliminates the complexity and cost associated with managing the vast network of headquarter buying points across the Canadian marketplace. CROSSVIEW is driven by three core disciplines:
Superior Planning - Our team of senior-level executives from various CPG backgrounds serves as Managing Directors for the CROSSVIEW clients. This strategic expertise, coupled with advanced analytics for game-changing insights, create superior sales strategies across the entire retailer network, maximizing the sales position for each client.
Best-in-Class Execution - Our team of highly experienced, field-based Customer Managers provides a wealth of expertise for negotiating and implementing sales plans at each retailer buying point.
Exceptional Service - The experience of CROSSVIEW is exceptional for each client we serve. We ensure the process is transparent for enhanced speed and flexibility, with no unwanted surprises, resulting in an exceptional value for our clients.
While analytics and innovative processes are critical components, we certainly understand the retail channel remains a people-centric business — one that is driven by national and regional players. That’s why CROSSMARK leverages the field expertise of its local divisions and customer business teams while also maintaining healthy relationships at the national level. This dual approach means our clients get the focus and resources necessary to drive brand equity and sales in every region of the country.
As for reliability, our reputation speaks for itself. Each day, more than 20,000 experienced, tactical-minded and dedicated CROSSMARK associates are in stores working for our clients’ brands. Our multi-channel knowledge encompasses grocery, mass, club, drug, convenience, dollar and specialty, making CROSSMARK the trusted partner of choice for manufacturers and retailers alike.
