WE BRING PEOPLE AND BRANDS TOGETHER…
CROSSMARK is uniquely positioned in the marketplace with strong connectivity and significant influence throughout the “shopping eco-system” … from brands to retailers and consumers to shoppers.
We deliver smarter solutions for faster growth to clients throughout Canada and internationally.
CROSSMARK’s dedicated retailer & channel teams collaborate closely with dedicated client teams in the planning and execution of strategies across major classes of trade. Services include:
THE CONSUMER SHOPPING JOURNEY
Today’s shopping journey is by no means simple, linear, or consistent across categories. Elusive, difficult-to-reach shoppers have a growing array of influences and shopping options at their fingertips, enabled by increasingly “smart” technology. And brand marketers continue to face ever-changing complexities, with the pressure to grow their brands being most acute as the shopper moves closer to the point of purchase, where brands must meaningfully engage with shoppers.
We believe the best opportunity to narrow the purchase decision is at the point of consideration where a shopper and brand interact. Our teams collaborate to deliver breakthrough solutions that fuel greater consideration and purchase … through meaningful experiences where the “moment of truth” is realized.
SPEED TO LOYALTY
CROSSMARK’s omni-channel connectivity and integration of sales and marketing capabilities from “thought to bought” deliver smarter solutions for greater speed to shelf, speed to trial, and ultimately speed to loyalty.